How do I write a care instruction insert that cuts support emails?

ZKZ Editorial TeamMain answer · Product & gemmology desk

Keep it short, practical and specific to the product. Cover cleaning, storage, what to avoid, sizing and contact details. Use plain language and clear headings, and check it against the questions customers actually ask.

What to include

Our advice Look at the last fifty support emails and list the questions. The insert should answer the top ones.

1. Cleaning: a gentle method for your product, such as warm water with mild soap and a soft cloth.
2. Storage: keep pieces dry and separate, preferably in a pouch.
3. Avoid: water for long periods, chemicals, perfumes and rough use, if relevant.
4. Wearing: remove for sports, swimming and heavy tasks.
5. Sizing: how to adjust or exchange if it does not fit.
6. Contact: how to reach you.

Write clearly

• Use short sentences
• Use headings and bullet points
• Add a few simple pictures if space allows
• Put the most important point first

Keep it truthful

It depends Care advice depends on the materials and finish. For plated or stone-set items, give instructions for that finish, and avoid promising that jewelry will never tarnish.

Fact GIA says that diamonds can be cleaned with lint-free cloths, commercial jewelry cleaning solutions and household detergents, and recommends against abrasive cleansers and ultrasonic cleaners for home use.

Test it

Our advice Give the insert to a few customers and ask whether it answers their questions.

Make it findable

Our advice Print a short link or QR code on the insert that leads to a care page with more detail and short videos. Keep the printed card brief and use the web page for the long answers. Update the page when you notice new questions, so that the insert always points to the latest advice and your emails keep falling.

Our advice Read your last support emails and put the answers to the most common questions on the insert. Test the insert with a customer or a friend before printing a large run.

Uncertain We cannot say what care suits every product. Tailor the insert to yours.

Related reading: Why do fancy-shape lab diamonds not get a cut grade? · Cushion, Radiant and Asscher Cuts Explained

Sources

• GIA, Diamond care and cleaning

Fact = stated by the cited source. Our advice = editorial recommendation. Uncertain / it depends = limits of what can be said in general.